Editorial for the special issue

JOURNAL ARTICLE published 18 September 2007 in International Marketing Review

Authors: Shintaro Okazaki | Barbara Mueller

List of IMR reviewers, 2011-2012

JOURNAL ARTICLE published 26 October 2012 in International Marketing Review

The development of the Eurobrand

JOURNAL ARTICLE published 1 April 1995 in International Marketing Review

Authors: Dale Littler | Katrin Schlieper

Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: Rajesh Iyer | Barry J. Babin | Jacqueline K. Eastman | Mitch Griffin

Wal‐Mart in Europe: prospects for the UK

JOURNAL ARTICLE published 1 August 2000 in International Marketing Review

Authors: Stephen J. Arnold | John Fernie

SEARCH BEHAVIOUR OF FRENCH AND ENGLISH CANADIANS IN AUTOMOBILE PURCHASE

JOURNAL ARTICLE published April 1985 in International Marketing Review

Authors: Thomas E Muller | Christopher Bolger

Editorial

JOURNAL ARTICLE published 24 April 2009 in International Marketing Review

Authors: John Cadogan

The Nature of the International Firm

JOURNAL ARTICLE published 1 October 1998 in International Marketing Review

Special issue on International marketing theory, strategy and implementation: insights from Latin America Deadline for submissions 31 March 2011

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

A review of consumer affinity research: recent advances and future directions

JOURNAL ARTICLE published 25 October 2022 in International Marketing Review

Authors: M. Mar Serrano-Arcos | Raquel Sánchez-Fernández | Juan Carlos Pérez-Mesa | Petra Riefler

The End of Globalization

JOURNAL ARTICLE published 1 June 2001 in International Marketing Review

International marketing serials: a retrospective

JOURNAL ARTICLE published December 2001 in International Marketing Review

Authors: Michael R. Hyman | Zhilin Yang

Perception of export barriers to Mercosur by Brazilian firms

JOURNAL ARTICLE published 1 December 2001 in International Marketing Review

Authors: Paulo Azzi da Silva | Angela da Rocha

Platform success in the international marketplace: reconfiguring digital resources for marketing agility

JOURNAL ARTICLE published 20 February 2024 in International Marketing Review

Authors: Chenchen Weng | Martin J. Liu | Dandan Ye | Jimmy Huang | Paul C.Y. Liu

The international e‐marketing framework (IEMF)

JOURNAL ARTICLE published 1 December 2005 in International Marketing Review

Authors: Sandeep Krishnamurthy | Nitish Singh

Editors: Nitish Singh

Understanding international web site usage

JOURNAL ARTICLE published 1 January 2006 in International Marketing Review

Authors: Nitish Singh | Georg Fassott | Mike C.H. Chao | Jonas A. Hoffmann

Why marketers need a new concept of culture for the global knowledge economy

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Nigel Holden

Designing global new product teams

JOURNAL ARTICLE published 1 August 2003 in International Marketing Review

Authors: K. Sivakumar | Cheryl Nakata

Comparing US and European perspectives on B2B repair service quality for mission‐critical equipment

JOURNAL ARTICLE published 1 June 2005 in International Marketing Review

Authors: Mark Peterson | Gary Gregory | James M. Munch

Editors: John B. Ford

COMPARING DUTCH AND U.S. ATTITUDES TOWARD FOREIGN INVESTMENTS

JOURNAL ARTICLE published March 1987 in International Marketing Review

Authors: Gerald M. Hampton | Gerard Bomers